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Canadians are rediscovery the open internet as revealed in The Trade Desk...
The Trade Desk Intelligence reveals a compelling trend in its Open Internet Report 2024: consumers are rediscovering the open internet, a vibrant realm of news websites, CTV, and podcast networks...
View ArticleIAB Canada Hosts Critical Webinar on Google’s Privacy Sandbox to Unpack IAB...
IAB Canada recently hosted a webinar with IAB Tech Lab CEO Anthony Katsur to present the complexities and potential challenges of Google’s Privacy Sandbox initiative. This bold proposal aims to...
View ArticleIAB Tech Lab Updates OpenRTB to Support Privacy Sandbox’s Protected Audience...
The IAB Tech Lab recently introduced updates to the OpenRTB standard—core to programmatic advertising—to align with Google’s Privacy Sandbox’s Protected Audience API. These updates represent a pivotal...
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Booming In-Game Advertising Market Offers Rich Opportunities for Canadian Brands
Canada’s in-game advertising industry is experiencing rapid growth, offering marketers a unique channel to reach enormous and captivated audiences. Industry figures underscore this trend, with the...
View ArticlePulse on Policy – From Across the Pond
This month’s policy round up is turning its focus on the EU and some noteworthy developments that we are keeping an eye on in case they venture across borders. Europe First to Pass AI Data Act Court...
View ArticleShape the Future of Digital Advertising with IAB Canada’s Member Survey
The digital advertising landscape is in a constant state of flux. To navigate these changes successfully, and to ensure our industry thrives, it’s vital that we have a clear understanding of the most...
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Chart the Future of Digital Advertising in Canada: Join Us at Enterprise on...
As stewards of the ever-changing digital advertising landscape, IAB Canada is committed to keeping our community ahead of the curve. The same is true internationally – look no further than the recent...
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Heard at IAB Canada GameFest “Everyone is a Gamer, from Aunt Sally to Grandma...
IAB Canada’s recent Data Night entitled “GameFest” brought together industry leader Deborah Gurofsky, Vice President of Partnerships at Media Pulse and Sonia Carreno, President of IAB Canada, for a...
View ArticleUnlocking AI’s potential in Marketing Education – A conversation with Sonia...
In a recent online interview with ME +ai’s Liz Oke, Sonia Carreno, President of the Interactive Advertising Bureau of Canada, spoke about the profound influence of artificial intelligence (AI) on...
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Addressable Audiences in a Privacy-First World
In an increasingly privacy-conscious landscape, striking the delicate balance between impactful digital marketing and protecting user’s privacy has become a significant challenge. The waning reliance...
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Digital Advertising’s Sustainability Imperative: It’s Time for Action
In the fast-paced world of digital advertising, there’s a rapid evolving definition behind “sustainability”. Looking through the environmental lens, one looming challenge that can’t be ignored is the...
View ArticleSandbox Cordoned Off Until 2025
Google has announced further delays in the deprecation of third-party cookies and will not be moving forward until early 2025. Given the UK Competition and Markets Authority’s (CMA) list of...
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